The wedding industry is an amazing thing. Not only do we serve awesome couples and make their dreams days a reality, but as a supplier you always get to connect with some pretty incredible creative minds
Like that of Freya Deabill of Deabill & Quince.
Freya and I met online as we’re both ardent members of The Wedding Business Club, and started working together on her social media. Pretty soon I realised what a creative tour de force this woman is, the level of her work is simply outstanding and the care that goes into each and every piece that leaves her workshop is incredible.
We finally met in person at The Wedding Business Club Live in November 2021 and she was every bit as awesome in real life as she was on Zoom.
So, of course, I wanted to take the opportunity to sit down and get to know Freya more…
Freya has always been involved in art and grew up spending weekends crafting with her family & grandparents. She knew early on that she wanted to go into graphic design, something that she’d always been mesmerised by.
Her first job was working for a signage and wayfinding company and she conducted signage audits around the UK. Now I’m willing to bet that you’ve seen one of Freya’s maps out there without even realising it – she’s created maps and signage for the City of Bath, the green spaces in Islington and Westfield Shopping Centre.
By this time, Freya was reaching the time of life where her friends were getting engaged and, inevitably, she started designing wedding invitations, alongside her 9-5.
For context, this was around 2008 and we all know what happened in that year – Recession. For some, this kind of global crisis would be an excuse to give up, to get lazy and complain. But not Freya. I saw this in the pandemic of 2020 too, she’s an absolute firebrand! So she made the huge decision to go freelance, booked a stand at the National Wedding Fair and the rest is history – Deabill & Quince was born.
I’ve always loved the name of Freya’s business and also love the provenance – Deabill is Freya’s surname and she has a Quince tree growing right outside her gorgeous garden office, so it gives her endless inspiration!
Wedding stationery is such a vital part of your day, and the creative decisions start right from booking. Freya designs absolutely everything from scratch, and it won’t surprise you to know that she loves a bespoke map in there too!
But Freya told me that her favourite part of the creative process is when the stationery suite arrives from the printers and she sees all the hard work come to life and all the elements (sometimes as many as 15!) come together. She designs on the computer using a mixture of programmes and then uses a 3D crafting elements to make every item truly unique.
She admits to loving a good production line while completing a suite, and remembers creating amazing wax seals in her kitchen using lavender – the house smelt beautiful for days!
Now, we might tell you that we don’t have our favourites when it comes to weddings, but I’m sorry to say that’s just not true. As creative people, we love any opportunity to really let our creativity flow and Freya’s no different.
She has two favourite weddings she’s worked on, for totally different reasons – Charlotte & Alex’s wedding at Elmore Court was a really collaborative effort where every creative element informed the others from flowers and stationery to cake and Charlotte’s dress.
Her other favourite is Jess & Chris’s wedding at Hedsor House, because Freya found out she was pregnant that morning!
Outside of being an epic wedding stationer, Freya owns a branding business called The Brand New Studio and the same level of detail and care goes into creating branding suites for her clients.
Freya is also really eco-conscious, something I massively admire in her. She told me that she is becoming more aware of how small changes can make a big overall change and that starts with your wedding. Weddings can cause a lot of waste, especially in stationery so she only use FSC or recycled papers, and donates a portion of her income to the charity Tree Sisters which not only plants trees all over the world (25 million so far) but also works with women in the deforested areas to empower them to start businesses – a hugely worthwhile cause.
And while she’s not designing, making or being an eco warrior, Freya is a mum to her two young children, she loves being outside but also is an indoor girl too – she loves a glass of champagne!
I absolutely loved working with Freya on her socials and was constantly blown away by what she produces from her home in Oxfordshire, you’ll be in the safest possible hands with her as your wedding stationer!
Deabill & Quince is a Recommended Supplier at: Hedsor House, Elmore Court, Millbridge Court & Ardington House.
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